For television broadcasters who want to broadcast live on the Internet, large audiences actually cause disruptively high operational expenses. The cost of Internet television servers, infrastructure, and associated operational expenditures, force broadcasters to impose subscriptions impacting potential audience and profits. Live broadcast television radio signals are shared, creating an opportunity to share an Internet signal, but currently the broadcast point-to-multipoint Internet is insecure, unreliable, and can't account for audience size. The Internet doesn't support the broadcaster’s business models or metrics, consequently Internet television advertising revenues have a tough time filling the gap. The Internet ‘pipes’ for television broadcasts work like placing individual telephone calls to each and every viewer. The more viewers, the more phone calls. This is extremely inefficient for broadcast television.
According to Multichannel News - In the first quarter of 2015, and just two days after its national launch, Sling TV's engineering team was called into action amid a barrage of customer complaints about buffering issues and error messages.
According to Ed Sperling at Forbes in an article entitled, "Solving The Bandwidth Problem" - "For every giant step forward in technology there is a bottleneck that needs to be solved. It isn’t exactly a step backward, but it does slow down the rate of progress."
The push from mainframes to minicomputers and PCs created bottlenecks in moving data between computers and even within computers. The move to virtualization and cloud computing has created all sorts of new log jams on internal and external networks, and the problem is only getting worse.
What’s interesting about these communications bottlenecks is that not everyone is following the rules this time. They’re going outside the normal channels for increasing bandwidth and creating their own private networks.
The closest parallel to this, is what transpired in the transportation industry years ago, where large manufacturing companies created their own rail spurs to be able to get goods onto main railroad lines. In air travel, entire airlines were created to transport goods and even people, or at least those people who could afford it.
However, in communications, most companies have been content to work through large carriers like AT&T and Verizon in the United States, British Telecom and Deutsche Telekom in Europe, and NTT in Japan and Asia. Communications traditionally has been one of the most highly regulated industries on the planet, so adding private hooks to boost bandwidth, and to provide a competitive advantage, is a relatively new concept in this sector.
No one can own the entire network, of course. It’s too big, too complicated and crosses too many geopolitical borders. There are still connections that have to be made to existing trunk lines and international fiber cables. But for a hefty price, and where it’s available, better bandwidth can be virtually guaranteed...
What’s also changed is the amount of traffic congestion on the existing fiber infrastructure, which is the reason companies are beginning to look for alternatives. The addition of video, voice, and cloud data has ratcheted up the amount of traffic on publicly-available networks, and it has dramatically slowed down the switching from one network to the next. While technology companies talk about everything ultimately being connected to the Internet, even implantable chips inside of people, there is a finite amount of fiber available to carry that information. And the more devices that are added to the Internet, whether it’s wirelessly or wired, the slower everything runs.Many companies can already see the traffic patterns and the slowdown in data speeds during peak hours of use on the formerly uncongested backbones. Like most highways, the Information Superhighway, that was once the moniker for the Internet, is now overcrowded. Furthermore, it’s getting worse as more data is connected to the outside world, either through external access or simply by moving it off-site into cloud data access operations.
The solution is to make a broadcast Internet that is secure, reliable, and accountable for any size audience. A more intelligent platform that can be used for all 'backbone' communications, accommodating the plethora of computing devices which are in use today. Such devices will be used with continuing expansion for Internet television and ultimately will replace television itself.
The build-out of infrastructure for ViewCastTV is exactly this new type of highly efficient broadcast Internet, with hardware and software provided by the revolutionary Silicon Valley tech company “WorldcastTV”. This build-out is targeted for initial viewer throughput capability of millions of simultaneous High Definition television (HDTV) viewers.
ViewCastTV’s technologies enhance existing Internet systems by providing a more efficient method of delivering Internet Protocol (IP) transmissions between their source and multiple end-users. ViewCastTV’s software platform is applicable to any large-scale data distribution systems and is equally suitable to both wired and wireless environments.
Increasingly, video networks are delivering Internet VOD (Video On Demand) streams to their subscribers. This continues saturating the available bandwidth of both operators and their customers alike. The current techniques, used for video and data delivery, are very different from the way ViewCastTV operates, because they usually require aseparate signal for each and every end-user. This is not only expensive, but also causes network congestion and other serious problems for the telecommunications industries and the Internet infrastructure in general.
ViewCastTV has addressed this complex problem with a series of patented software solutions, which optimize available bandwidth for higher efficiency, while maintaining the security and reliability demanded by the broadcast industry and consumers.
Our software uses existing telecommunications infrastructures to send one video or data source to potentially millionsof end users simultaneously. Additionally, ViewCastTV takes advantage of the Internet's existing bidirectional communication capability, using it to add reliability to the broadcast and add audience measurement, quality of service and the return of statistical data used for near-real-time analytical analysis. This combination yields a significant advantage over any method that is in use today.
ViewCastTV’s software enables the evolution of Internet television transmissions accommodating diverse global viewing practices. ViewCastTV’s flexible technology gives incentive to leverage telecommunications operators’ infrastructure by reducing their inherent capacity limits, and both seamlessly and efficiently enabling virtually unlimited IP video screens to reach, and better meet, the worldwide TV audience demand.
Because ViewCastTV does not require the implementation of expensive proprietary hardware, the economic benefits gained by ViewCastTV’s software solution are significant compared to costlier hardware-constricted methods. Devices from TV set-top boxes, networked HDTVs, tablet and smart phones are now all within reach without development of costly device plugins. ViewCastTV's technology will help television broadcasters boost revenues, reduce costs, and provide them with the competitive advantage needed to succeed in today’s quickly changing environment.